What’s Included?
High-Quality Video, E-book & Audiobook
Modules Quizzes
AI Mentor
Access for Tablet & Phone
Prerequisites
- Basic understanding of Dynamics 365 Customer Insights
- Familiarity with customer data management concepts
- Experience with marketing automation and customer engagement strategies is beneficial but not required
Self Study Materials Included
Videos
Engaging visual content to enhance understanding and learning experience.
Podcasts
Insightful audio sessions featuring expert discussions and real-world cases.
Audiobooks
Listen and learn anytime with convenient audio-based knowledge sharing.
E-Books
Comprehensive digital guides offering in-depth knowledge and learning support.
Module Wise Quizzes
Interactive assessments to reinforce learning and test conceptual clarity.
Additional Resources
Supplementary references and list of tools to deepen knowledge and practical application.
What You’ll Learn
Behavior-Responsive Customer Journeys
How to create customer journeys that dynamically respond to user behavior and preferences, ensuring relevance and engagement at every touchpoint.
Cross-Channel Personalization Techniques
Techniques for orchestrating personalized experiences across multiple channels—email, web, mobile, and more—for a seamless customer experience.
Data-Driven Engagement Strategies
Methods for leveraging customer data and insights to drive targeted, timely, and meaningful engagement throughout the customer lifecycle.
Journey Monitoring and Optimization
Best practices for continuously monitoring, analyzing, and optimizing customer journeys to improve performance and satisfaction.
Course Modules
Lesson 1: Create and Manage Journeys with Dynamics 365 Customer Insights
Module 1.1: Create emails in Dynamics 365 Customer Insights – Journeys
Module 1.2: Build journeys with Dynamics 365 Customer Insights – Journeys
Module 1.3: Guided project – Create and manage journeys with Dynamics 365 Customer Insights
Frequently Asked Questions
It is designed for marketers, customer experience professionals, and those interested in managing customer journeys using Dynamics 365 Customer Insights.
A basic understanding is helpful, but the course also provides foundational knowledge to get started.
You can create personalized, automated journeys that engage customers based on their behaviors and preferences across multiple channels.
Yes, the platform supports integration of various customer data sources to enrich journey personalization.
You will need access to Dynamics 365 Customer Insights and a basic familiarity with customer engagement concepts; no specialized technical skills are required.